The best salesmen, the best communicators, know it's very hard to persuade someone to do something he doesn't want to do. It's very easy to get him to do what he does want to do. By creating an agreement frame, by leading him naturally rather than through conflict, you do the latter, not the former. The key to effective communication is to frame things so that a person is doing what he wants to do, not what you want him to do. It's very hard to overcome resistance. It's much easier to avoid it by building on agreement and rapport. This is one way to turn resistance into assistance.
Anthony Robbins
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